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L.A. Buses Add Onboard Screens With Spanish Newspaper Feeds

Editor And Publisher | April 5 2006

NEW YORK Riders of nearly 2,200 Metro buses in Los Angeles will be able to read the Spanish-language daily La Opinion on board by this summer.

Under a partnership with Transit Television Network, La Opinion will be the only Spanish-language newspaper providing television news feeds to TV monitors installed currently in 1,750 Los Angeles Metro buses. Transit has a 10-year contract to provide content to screens in Metro buses.

Each day the screens display 24 La Opinion stories on sports, entertainment, and local, national, and international news, reaching 500,000 Metro riders daily, 67% of whom are Hispanics.

"What has always differentiated La Opinion is our commitment to serving the Hispanic community of Los Angeles with the best news coverage and journalistic quality," Monica Lozano, Publisher and CEO of La Opinion, said in a press release. "Whether on the road, on their way home, work or school, we keep LA Hispanics informed at all times."

La Opinion, the largest Spanish-language daily in the United States, is owned by ImpreMedia LLC, which also publishes New York's El Diario La Prensa, Central Florida's La Prensa, Chicago's La Raza, and El Mensajero in the San Francisco Bay area.

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